As2ov
AS2OV (short for A SHARED SENSE OF VALUE) is a Japanese bag brand from UNBY, built to combine clean design with real-world functionality for everyday use.
Core idea
“Design by our experiences” — practical pocketing, smart storage, and durable build, made to fit how modern people actually carry things.
What it’s known for
Backpacks, 2WAY/3WAY bags, business bags, and travel-ready shoulder/tote styles that feel rugged but still minimal.
Materials & build
Heavy emphasis on fabric development (often original CORDURA-based textiles), premium hardware, and leather accents, with factories chosen per item to hit the right durability and finish.
Best pieces to start with
Daypack/backpack • 2WAY tote/shoulder • compact sacoche/side pouch • a “ballistic/cordura” series bag for daily abuse.
