Simplicity is best
The material's contrast unique to The North Face is non-existent, making it very simple in design. The logo is only small on the cuffs, so at first glance, it doesn't look like The North Face, and this subtlety is appreciated by older gentlemen.
The polyester fabric is very soft, and the comfort level is the best. Since this is a Gore-Tex rain jacket, I have no complaints.