{"product_id":"release-on-5-22-12-00-bha-japanese-handcrafted-hanten-hanten","title":"[Release on 5\/22 12:00] BHA Japanese Handcrafted Hanten: hanten","description":"\u003cdiv style=\"display: grid; gap: 0.2em;\"\u003e\n  \u003cdiv class=\"block-goods-tab-contents-inner\"\u003e\r\n  \t\t\t\t\t\t\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eBrighton \u0026amp; Hove Albion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eOfficial Licensed Merchandise\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eIn May 2026, the spin-off project \"Seagulls In Japan\" will kick off.\u003c\/div\u003e\n\u003cdiv\u003eAs the first installment, the new brand \"heri:sync\" will participate, synchronizing traditional Japanese techniques with modernity.\u003c\/div\u003e\n\u003cdiv\u003eA unique and new product has been born, merging the identity of Brighton \u0026amp; Hove Albion FC with Japan's proud craftsmanship.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e【Brighton \u0026amp; Hove Albion FC by heri:sync Hanten】\u003c\/div\u003e\n\u003cdiv\u003e● The Edo period attire \"Hanten\" has been restructured as modern clothing. While preserving the Japanese tradition of utilizing a single square piece of fabric entirely, it has a modern silhouette that fits into today's garments by eliminating unnecessary wrinkles and narrowing the collar width.\u003c\/div\u003e\n\u003cdiv\u003e● Employing the traditional technique of \"hand printing\" by Ito Dye Factory, which has been in operation for 100 years, dye is carefully pressed in one plate at a time, allowing it to penetrate deep into the fibers, achieving vivid and rich color expression.\u003c\/div\u003e\n\u003cdiv\u003e● The design features a bold enlargement of the stripes that symbolize the club. Each line connects to create a grand image of a massive stripe that emerges throughout the stadium, suggesting a magnificent scale of support experience.\u003c\/div\u003e\n\u003cdiv\u003e● The brand tag incorporates Fukui Prefecture’s traditional craft \"Echizen weaving.\" By weaving with high density, meticulous textual designs are expressed through the fabric.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e“heri:sync”\u003c\/div\u003e\n\u003cdiv\u003eDefining sports, traditional crafts, and cutting-edge technology as \"valuable culture (Heritage),\" heri:sync extracts the underlying philosophies and designs, and by placing them into a different context (Synchronise), creates \"future culture\" with new functions and value.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e“Brighton \u0026amp; Hove Albion FC”\u003c\/div\u003e\n\u003cdiv\u003eA football club based in Brighton, a seaside city in southern England.\u003c\/div\u003e\n\u003cdiv\u003eAlong with the city's free and creative culture,\u003c\/div\u003e\n\u003cdiv\u003eit makes its presence known in the Premier League with an aggressive and refined style.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e“Seagulls In Japan”\u003c\/div\u003e\n\u003cdiv\u003eAs an officially licensed product of Brighton \u0026amp; Hove Albion FC in the English Premier League, the original spin-off project \"Seagulls In Japan (led by Traspect Co., Ltd.)\" aims to convey new charm from Japan to the world. Collecting attractive Japanese brands under the concept of \"fusion of Japanese and British culture,\" it expresses the team through each unique representation.\u003cbr\u003e\u003cbr\u003e※ This product is made using delicate traditional techniques. To prevent deformation, dry cleaning at a cleaning store is recommended. If washing at home, gently press-wash with neutral detergent, reshape, and dry in the shade.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e※ The color of the product in the posted images may differ from the actual item due to lighting and angle during outdoor and indoor displays.\u003c\/div\u003e\n\u003cdiv\u003e※ Due to the manual dyeing process, individual differences may occur. Please understand this in advance.\u003c\/div\u003e\n\u003c\/div\u003e\r\n  \t\t\t\t\t\t\r\n  \t\t\t\t\t\t\r\n  \t\t\t\t\t\t\u003cdiv class=\"product-detail-content-title\"\u003eBrand Description\u003c\/div\u003e\r\n  \t\t\t\t\t\t\u003cdiv\u003e【FREAK'S STORE】\u003cbr\u003e\"We want to convey the richness and excitement of America to Japan.\" Since its establishment in 1986, we have selected clothing, goods, and interiors that we genuinely believe to be cool. As active life experience enthusiasts (Freaks), we are a select shop proposing ways to enjoy the American lifestyle.\u003c\/div\u003e\r\n  \t\t\t\t\t\t\r\n  \t\t\t\t\t\t\r\n  \t\t\t\t\t\t\r\n  \t\t\t\t\t\t\r\n  \t\t\t\t\t\t\r\n  \t\t\t\t\t\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Freaks Store","offers":[{"title":"Sax Blue \/ ONE SIZE","offer_id":46810755039421,"sku":"94cd3216-7477-444b-9620-d7565a0dfb8e","price":371.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5829\/2669\/files\/a5966e15fe41adf2565c3b531ee81712fe731ada50f865d5294bdbaa8d737516.avif?v=1779308472","url":"https:\/\/www.greybird.store\/products\/release-on-5-22-12-00-bha-japanese-handcrafted-hanten-hanten","provider":"Greybird","version":"1.0","type":"link"}